White-Collar Entrepreneurship Boom &Nbsp; Join The Chain Of Misunderstanding.

Compared with other small operators, white-collar workers have a unique advantage over other small operators.

White collar part-time Entrepreneurship

Compared with the ordinary small investors, the advantage of the white-collar franchisees is obvious.

First of all, white-collar workers have a relatively high level of culture and can correctly understand the management concept of franchised brands and implement them accurately and accurately.

Secondly, because of its own

Misunderstanding 1: choose the individualism of joining the project.

Generally speaking, the performance of this misunderstanding is.

To face and level, non high level industries do not join.

If I was told that I would lose face in opening a water station, it would be different for me to open a cafe.

Some white-collar workers have to face up to the question of whether they can keep their customers' traffic, industry's development potential and return on investment.

Regard yourself as a target consumer group.

I have sandwich milk for breakfast, so no one will buy dough sticks and soya bean milk.

Some white-collar workers choose themselves as a target consumer group when they choose franchisees. They think that what they buy is something that sells well. They do not know what is really popular and what should be popular should be sought from the market rather than from themselves.

Choose affiliate projects entirely based on your preferences.

Although love is the foundation of successful management, it is absolutely unwise to follow your personal interests in choosing a project.

Misunderstanding two: franchisee management "rejection".

Mr. Li joined a famous tea chain store last year. He gave the tea house full power to a friend, and he seldom asked about the tea shop's operation.

At first, everything looked good, but gradually, some financial loopholes were exposed. Because Mr. Li did not find out and take measures in time, he had to finish the tea shop which had not run for more than a year.

Mr. Lee's failure is a typical example of the failure of all franchises.

Many people think that chain affiliation is the business of making a profit, so they are "unreasonable" after starting a franchise. In fact, like any other investment, chain affiliation needs devotion and participation. If investors rely solely on the support of headquarters or the order of the headquarters of the class, or simply employ a manager to manage it, they will not be able to get the expected return or even face the risk of failure.

Misconception three: revisionism against franchised brands

Because they are not accustomed to being oversimplified, some white-collar franchisees continue to inject their ideas into their franchisees.

Proper amendment will certainly play a role of icing on the cake, but if you accidentally fire it, it will have the opposite effect.

The advantage of chain affiliate lies in its simple operation mode and unified brand concept. White-collar workers who make their own ideas to add their own ideas will not only complicate simple matters, but also destroy the original brand image and lead to undesirable consequences.

Misunderstanding four: facing the "blindness" of entrepreneurial profits

"50 thousand yuan to buy a supermarket brand", "100 thousand yuan to join a cafe", "200 thousand yuan to join the hotel to decorate", "half a year to recover investment", "100% return." look at this string of attractive figures, many people will have the urge to try.

Before the investment, white-collar workers often pay attention to the financial analysis provided by the franchisee. They are moved by the figures with publicity, and forget to find out whether the commitment of the franchisee behind the figures is possible.

For the vast number of white-collar workers, to succeed in chain businesses, they need to take advantage of their advantages while avoiding mistakes.