The Fourth China Brand Festival: The Apparel Industry Urgently Needs Brand Names.

Recently, the fourth China

Theme: regression and stride

Clothing industry urgently needs brand names

"Although China is a big manufacturing country, it is by no means a brand power."

Vice President Yu Ping pointed out at the opening ceremony that brand is the foundation for the sustained development and growth of enterprises.

However, at present, the garment industry in China still plays the role of "processing factory".

Just like in the shopping malls of big cities in the world, the "made in China" products can be seen everywhere, but it is hard to find the shadow of "Chinese brand".

Chinese enterprises need brands, and China's garment industry as a fast developing industry needs more independent brands.

Wenhua down: the practitioner of independent brand

The development of independent brands is the need of global economic integration and the need of the great rejuvenation of the Chinese nation. As a famous brand product in Guangdong, it is also an independent brand of Guangdong, Wenhua down feather. During the 08 years of financial crisis, Wenhua down products Co., Ltd. as the world famous brand "three SPRIT" and "converse" brand down garment manufacturers, resolutely decided to go out of the "OEM" and develop its own brand, and began to go all out to create a brand career. "Wenhua feather down began to develop its own brand since 1999, but we have neglected too much of our own brand before we can really wake up the importance of our own brand."

Lin Xia Nan, deputy general manager of Wenhua down, said in an interview 08 years ago.

Today, Wenhua down products Co., Ltd. is the largest feather production enterprise in Guangdong Province, and owns two independent brands of Wenhua down and SCACCO.

It is reported that in 2010, Wenhua down historical novel will choose to meet with consumers on the national day of celebration.