Italy'S Famous Luxury Brand Fendi &Nbsp; (FENDI)

Fendi (

The story of Fendi (FENDI) began in 1925: in the small workshop of Via del Plebiscito in Rome, Eduardo Fendi (Edoardo FENDI) and Adele Fendi (Adele FENDI) couple made handbags and fur.

After the two World War, the company began to expand.

Eduardo Fendi and Adele Fendi's five daughters -Paola, Anna, Franca, Carla and Alda FENDI joined the family business in 1946.

Today, Fendi (FENDI) continues to shake the fashion world with innovative designs.

Fendi (FENDI) brand specializes in producing high quality fur products. The Fendi (FENDI) fashion conference was held for the first time in 1955.

Since then, the company has grown and expanded its business scope to knitted apparel, swimwear, lower priced garments and other categories, and even developed jewelry, men's perfume and so on. But Fendi (FENDI) brand still enjoys a high reputation in fur clothing industry in the world fashion industry.

After Fendi (FENDI) founder Eduardo Fendi (Edoardo FENDI) died, the company was jointly operated by five daughters of Fendi (FENDI) family.

In 1965, Fendi (FENDI) hired the famous German designer Karl Lagerfeld (Karl Lagerfeld) as its brand designer. Rag Field had a dramatic design concept to make Fendi (FENDI) brand clothing get the attention and praise of the global fashion industry. The double "F" letter Logo of lager Field and Fendi (FENDI) is a double letter logo after the double letter letter of Chanel (CHANEL) of France and the Gucci (GUCCI) of Italy.

In 1977, Karl Lagerfeld (Karl Lagerfeld) started the Fendi (FENDI) senior women's wear line.

Lagerfeld innovates fur, such as treating real animal fur into imitation fur, and putting a large number of tiny holes in fur fabric to lighten the weight of the coat and facilitate the wearing.

The innovative design also includes the use of mink skin as a denim garment coat, the selection of squirrel skins, snow mink and other fur very bold design.

At the beginning of the 90s, Fendi (FENDI) fur outfit launched a two faced overcoat on the reverse side of the whole fur for the mesh fabric to protest against the fur sport.

93/94 in autumn and winter, Fendi (FENDI) brand can be further folded into a medium and long fur coat with zippers.

As a company manager, the Fendi (FENDI) sister also intends to change the traditional concept that fur clothing is regarded as a luxury luxury in the past, so that the fur clothing of Fendi (FENDI) brand will become more and more popular, popular, fashionable and closer to consumers.

In the autumn of 2007, Karl Lagerfeld (Karl Lagerfeld) led his model group to open a famous Fendi (FENDI) the Great Wall show, which cost 10 million dollars, luxurious and dreamy, and made Fendi (FENDI) brand known to the Chinese people.

By the beginning of 2008, Fendi has been in China for more than ten years, and has opened 11 stores in ten major cities in China.

At present, Fendi has more than 110 stores in 25 countries, and its flagship store is located in Fifth Avenue, New York.

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Fendi (FENDI) brand files:

English Name: FENDI

Chinese Name: Fendi

Country: Italy

Headquarters: Rome, Italy

Age of creation: 1925

Founders: Eduardo Fendi (Edoardo FENDI) and Adele Fendi (Adele FENDI) couple

Designer:

Fur, women's wear - Karl Lagerfeld

Men's wear, men's and women's accessories - Fendi heir Maria Silvia Venturini FENDI lady

Products: luxury handbags, ladies' wear, perfume, glasses, watches, home.

Group: LVMH group (LOUIS VUITTON Mo t Hennessy), 2001

Fendi (FENDI) official website:

Http://www.fendi.com/