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Pure Department Store Has Another Way To Launch The "007 Mode".

2010/8/25 14:34:00 67

China's first low price known as breaking the hidden rules of traditional department stores

Direct selling

The chain store department, Beijing pure department store limited liability company was established yesterday. It is located in the first storefront near 798 - the pure department store Da Shan Zi shop is scheduled to open in November.

"Pure department store's original intention is to break the traditional department store's price model".

SOGO

Hu Naipu, vice president of pure department store, who has served as a senior executive at the Oriental Oriental outlets, said that there are widespread hidden rules such as high rate of deduction (25%-50%), long account period (45 days -9 months), and promotion cost pfer.

Taking clothing as an example, the product has experienced many links from the factory to the shopping mall. The common process is the clothing manufacturer, the general agent - the regional agent - the dealer - the shopping mall, which directly leads to the retail price of the goods purchased by the consumers. "Hu Naipu revealed that the customers bought the mid-range brand clothing in the traditional shopping malls. Over 50% of the final paction price is beyond the value of the merchandise, which is" Wrongful money "." consumers pay more than 50%, not that the clothing industry has huge profits, but that consumers have to pay for every link of the traditional department store price mode and feed a chain that should not exist. "

Hu Naipu said, pure copy.

Department store

In another way, the "007 mode" of zero rent, zero deduction rate and 7 day checkout is first introduced in the industry, which cuts down the multiple agency links of traditional department stores, and allows manufacturers to directly face consumers, thus achieving a significant decline in final retail prices. "We sell 007 kinds of clothing brands: one is well-known brands that are familiar to everyone, these brands carry out national unified prices and participate in promotional activities of shopping malls; another kind of brands are generally well-known, but the quality is equivalent to the mid-range brands of traditional department stores, and the" pure 007 "model is adopted to support these brands, but the retail price must be wholesale price, which is equivalent to about 65% off of the same commodity.

As for the profit model of pure department stores, Hu Naipu said that the store will charge paction fees for different commodities, ranging from 5 yuan / piece to 35 yuan / piece.