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Outdoor Dress --Alvika (Ai Weika)

2010/8/21 11:34:00 52

Origin: Europe

Website: www.alvika.cn

Alvika

(Ai Weika) clothing products in the professional outdoor sports and leisure clothing design technology and production technology on the basis of sportswear, integration of international fashion elements, to provide you with professional outdoor sports + fashion and leisure.

Outdoor sports and leisure wear

Paraphraes to brand

Alvika (Ai Weika) outdoor sportswear, which is constantly pursuing modernization, internationalization, high taste, fashion and comfort, is fully integrated with outdoor sports health and fashionable urban leisure style.

Alvika (

Alvika

Outdoor sports and casual wear have many basic functions, such as moisture absorption, quick drying, anti ball, waterproof, windproof, breathable, thermal insulation, heat resistance, pressure resistance and so on. At the same time, combined with China's national conditions, from the style of clothing, the oversized image of outdoors clothing has been changed, which has become more beautiful, light and lively, functional enhancement, fashion oriented fashion and leisure.

Professional and functional design, let sports and leisure two correct, let people fully understand the perfect combination of healthy sports and fashion leisure.

At the same time, Alvika (Ai Weika) has beautiful lines and relaxed style, which increases the convection space of the air, improves the balance of heat in movement, and achieves the effect of a little red in nature.

Energetic Alvika employees are sincere, trustworthy, diligent and innovative, so that our series of products can continuously meet the requirements of different outdoor sports enthusiasts.

Alvika always adheres to the belief of "people first and service foremost". It is our eternal desire to be healthy, challenge ourselves, coexist with nature, bring you into nature and feel the infinite charm of nature.

Brand culture

Alvika advocates outdoor recreation.

It is not necessary to take the heavy load between the mountains, not necessarily to climb the summit of the snow mountain, to row the bamboo rafts to drifting the big rivers, and to explore the polar ice and snow. We must forget the relaxation of the city, feel the health in the sunlight, show the passion that has been suppressed for a long time, and find the feeling in the dream.

Brand style

Alvika (Ai Weika) brand style is extremely young, casual and fashionable, bringing different European and American customs.

No matter travel, outdoor, home, party or shopping, it can reflect the natural and fashionable leisure interest everywhere. It is suitable for all casual occasions.

Brand image: modern, vibrant, elegant and dynamic

brand positioning

AGE (age):18-50 years old, fashionable and active leisure oriented consumer groups.

MIND (consciousness and spirit): "passion, self-confidence, openness and courage"

TARGET (applicable consumer group): mainly concentrated in the 14 big consumer groups of China, such as "work achievement group", "economic brain group", "rational enterprise group", "personality group", four middle and high social stratification, with higher academic background and income, mainly engaged in the nature of work: Party and government organs / institution cadres, professionals, business management personnel, and self employed, freelancers.

LIFESTYLE (lifestyle): pursue the process and enjoy the sweetness of victory.

Rich in emotion, positive in mind, good at action and rational.

In daily life, there are various kinds of sports and entertainment activities. Personality is a kind of social activist who pursues excitement and adventure, likes products with unique style, and has strong autonomy.

In the spare time, we should pay attention to advertising and fitness, and savour life.

Pay attention to diet and health, and like sports to maintain good health and positive attitude.

The desire for achievement is strong. It is a typical group pursuing excellence and enjoying life.

The ratio of men to women is about 45%:55%.