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Yiwu Sells Millions Of Yuan Products Such As Silk Scarves Annually.

2010/8/13 9:23:00 146

Not long ago, Ms. Meng, a business operator in Yiwu, confidently came to the textile city to find a trademark scarf, scarf and other partners.

More than a week later, Ms Meng has only found a partner who meets her requirements.

She can not help but sigh, Shaoxing fabrics often "hate cloth not clothing", in fact, fabrics are not just for clothing.

Gown

"Small scarves, scarves and towels can also achieve big markets.

Tens of millions of products are sold annually.

Their trademark products are brought into the Yiwu International Trade City by Yiwu merchants, acting as a direct marketing channel for the Middle East market. For production enterprises or business operators, they are a "fast lane" by "ladder" to go upstairs and explore the international market.

However, why did MS Meng, who provided this "fast lane", be disappointed? "There are very few suppliers in Shaoxing such as scarves and scarves."

After looking for the "carpet type" of textile towns such as Qian Qing and Fuquan, Meng found that Shaoxing county produced such a small number of enterprises, but Fuquan only had 1 cold textile products, and Qian Qing only had snow Tianlong costumes and Bai Ni Dan.

Scarves, scarves,

scarf

Towels and so on are the extension products of fabric products.

Terminal products

In the small commodity market in Yiwu, sales are very large, however, Ms. Meng found many textile enterprises in Shaoxing, many enterprises despise these small products.

In the Binhai Industrial Area, there are several self produced and self-produced printing and dyeing enterprises, such as silk scarves made of self-made fabrics, which are used to give customers. However, when asked whether to consider mass production, the operators say that small things are not worth investing in.

In the face of these manufacturers' disdain for small products, Ms. Meng regretted that she told reporters that Yiwu commodity city was famous for its wholesale sales of small pieces of merchandise, where she only sold tens of millions of Yuan products such as headscarves, and all of them were exported, mainly in the Middle East market.

There are only more than 10 scarves and scarves in my county.

Since the newspaper sent Ms. Meng to the production enterprises such as scarves, scarves, towels and other production enterprises in the Textile City, the journalists have received calls from operators such as the Binhai and Keqiao development zones, indicating strong cooperation intentions.

"We have fabrics, technology and products. What we lack is to open up the market. Through Ms. Meng's window to Yiwu's International Trade City, we have exported our products to foreign countries, which is really a great help to us."

A business operator who has an urgent intention to cooperate is saying.

Through the matchmaking of this newspaper, there were further contacts between the cooperative operators and Ms. Meng.

Unfortunately, scarves, scarves and towels produced by these manufacturers are unsuccessful because of unregistered trademarks.

"The quality of these products can meet the requirements of our products, but at present, the awareness of trademarks and branded goods in the international market is getting stronger and stronger. Therefore, entering the Yiwu International Mall has set up the threshold of" trademark products ", which is also the trend of market development.

Ms. Meng told reporters.

It is also understood that in order to find a manufacturer or business enterprise with trademark scarves, scarves, towels and so on, Ms. Meng borrowed the relevant departments' ways to find out that there are more than 400 enterprises in Shaoxing in line with their requirements, only more than 10 in Shaoxing County, while more than 200 in Shengzhou.

Do not take things as small as they do not.

Fabric, clothing, and processed into home textiles, this has been the main way to pform the fabric from intermediate products to terminal products.

In the current competitive market, the increasingly saturated clothing and home textile market make the profit of the enterprises smaller and smaller. At the same time, many enterprises in the market of homogenization competition are under heavy market pressure.

However, this "cloth" into the end product is not only clothing, home textile can go to consumers, such as carpets, scarves, scarves and other small items are indispensable consumer products, small products also have a large market.

Zhuji Dong Wei Textile Group has pformed from trousers to handkerchiefs, and has made a lot of money to earn money abroad. Its annual sales volume reached about 20000000 US dollars, becoming the first export handkerchief in China.

"It's not hard to be small, but there's a market." insiders pointed out that our county enterprises need not only focus on traditional industries such as clothing, home textiles, etc. from the pformation of fabric intermediate products to the terminal products, but more importantly, we should make the quasi market pulse, design the right products, scarves, scarves, carpets and other small items, and small commodities can also win the big market.