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Exploring The Reverse Trend Of Shoe Enterprises' "Volume Rise" And "Price Drop"

2010/7/31 12:00:00 65

In recent years, for export oriented footwear enterprises, the export price has been reversed. The question mark will lead people to explore the logic behind the development of footwear industry.

As we all know, in the increasingly competitive situation, many shoe companies often press their prices in order to receive more export orders. They expect to increase orders with small profits but quick turnover, which makes shoe prices lingering on the low profit level.

Majority

Export enterprises

Just blindly placing orders, grabbing the market and being busy.

Order

Processing, instead of studying the production of high value-added products, makes the export profits of footwear products decline; in the negotiations with foreign businessmen, the psychology of shooters eager to export also completely gives the initiative to customers, and deals at a very low price in a step-by-step inquiry and bargaining.

It is precisely because of this market trend that China's shoe export anti-dumping causes more reasons, affecting the overall image of export shoes, resulting in a vicious circle.

The most fundamental reason for this problem is that many export oriented shoe enterprises lack the brand that is known.

In contrast, some well-known domestic shoe enterprises, even during the financial crisis, have room for price increases and there is room for negotiation.

People generally feel that the processing enterprises are always in the passive position of negotiation. However, because of the leading technology and the guarantee of scale, these leading enterprises still get the bottom line of bargaining with giants.

It is understood that there are many export types.

Shoe enterprises

We should further adjust the industrial structure of the footwear industry, and actively consolidate the product awareness of traditional markets such as Russia.

Grasp the relatively relaxed time of Russian market access standards, support the development of shoe processing industry in Russian industrial parks, and alleviate some export pressure.

We should pay close attention to and actively respond to the adverse effects brought by the appreciation of the RMB exchange rate.

Help enterprises use foreign currencies to import advanced production equipment and raw materials from abroad and get expected profits.

In this regard, the industry said that to reverse the passive situation of products being controlled by others, we must speed up the upgrading of footwear products and industries.

In order to deal with the situation of "volume increase and price drop", shoe enterprises must form the concept of winning by quality, increase the added value of products, pform the export mode from quantity expansion to quality benefit, reduce trade friction from the source, and enhance the competitiveness of products.

Secondly, by speeding up the pace of industrial restructuring, improving channel construction, improving product design level and creating independent brands, we will increase the voice and initiative of footwear products in the international market and lay the foundation for winning market and more profits.