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Lining Attacks The International Market

2010/7/23 15:15:00 46

China's former gymnastic Prince and Li Ning Co Ltd Chairman

Lining

The office furnishings are very simple, the coloured tiles are coloured, and the Chinese style bookshelves are empty. In a long office case, there is a closed apple notebook.

The most notable ones are those of Lining's personal photos. They recorded the most important characters and moments of Lining's life at the age of 47: his wife, son, Buddhist master, and the lighting of 2008.

Olympic Games

The moment of the main torch and the listing certificate of Li Ning Co in 2004.

Obviously,

Lining

I do not often appear here.

"I don't like to sit in an office."

Lining said to Global Entrepreneur.

This seems to further corroborate the long-standing outsiders.

Lining

My impression: as the founder of China's largest sporting goods manufacturer named after his name, he was very early behind the scenes and rarely participated in the specific operation, letting the professional managers team manage.

For the younger generation of consumers, Lining's name only means one.

brand

Symbol only.

But in fact, he is still the soul of Li Ning Co. His determination and influence still influence the fate of the company.

One day last year,

Lining

At the first meeting of the company to change the brand logo, each participant chose his favorite design, including Li Ning Co CEO Zhang Zhiyong.

When people cast their eyes on Lining, he stretched out his still aching waist to light the 2008.

Olympic Games

The training cost of the main torch is said, "can I not choose?"

Since the start of the bid change project in May 2008, Lining has participated in all the proposals.

The final LOGO pattern was officially announced in June 30th this year. The new brand proposition reflects the core brand connotation of Lining's company that he owns: the sportsmanship, that is, return to professional sports itself.

This is over.

Lining

An internal debate since 2003 is whether it is more professional or more fashionable. At one point, this strategic swing made Lining miss the opportunity of development, and her Chinese market share has been surpassed by Nike and Adidas.

In Zhang Zhiyong's view, Lining himself is still deeply affecting.

Lining

Company.

"All his questions are about the future."

When it comes to the theme of two people's daily communication, Zhang Zhiyong tells Global Entrepreneur, "he has a strong sense of trust. When he can identify your key abilities, he really lets you do it all."

However, in Lining's view, he is just playing the role of a good chairman.

He did not want a company to be on the ups and downs of a strong founder, but he also hoped that Li Ning Co could realize his business dream: create a full business.

Athletes

The brand of spirit, a global brand from China.