"Great Bird" Breaks The Star Convention And Opens The Innovative Marketing Method.

July 20th, when "

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Let the ordinary people replace the sports stars to become the advertising protagonists. This bold mode is rarely seen in the competitive sports brand.

However, when

Laozi: launching a network offensive

In fact, the disruptive innovation of the golden rule of "sports stars + CCTV advertising" is not only reflected in "abandoning the stars and promoting happiness".

On how to communicate with young consumer groups, the whole team has done thorough research and repeated argumentation.

"There is no doubt that the Internet is the most important position. China's Internet Information Center (CNNIC) report shows that the number of Chinese netizens is as high as 400 million, while that of young Internet users is close to 200 million," the official told the reporter. "QQ, video and games are the three largest Internet applications of teenagers nowadays.

Video is the first choice because of its convenient viewing, interactive entertainment and high reputation.

As the first sports drama in China, there is no experience to refer to the "natural sports maniac" officially registered in April 1st, Youku bird theatre.

The short eight episodes tell a group of white-collar workers working in sports magazines, unable to bear the pressure of tedious work, and have held a series of sports games.

With a lot of latest Internet buzzwords and "subversive movement" with a lot of laughs, "natural sports maniac" has created a new record of Youku's original network drama with nearly two million hits.

"Neither spoof, pornographic or ostentatious are the gimmicks to attract popularity and unscrupulous practices, nor do they take simple and crude advertising implants to influence the viewing experience of netizens, or even a big star in the actors.

"Inborn sports maniac" is incredibly red. "As a strategic partner, Youku's marketing department feels that" the idea of "Happy Sports" is running through it.

Nearly ten million visits and hundreds of thousands of netizens' positive comments can be regarded as a landmark in the original Chinese Internet drama.

It provides a fresh case for the marketing of new media, starting from consumers, instead of simply attracting the attention of the eyeball, and starting with the resonance of the soul.