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Adidas Gambles In The World Cup &Nbsp; 520 Thousand Jerseys Are Sold.

2010/7/13 14:25:00 21

Adidas

The world cup falls on the 12 curtain.

Adidas and Nike, the sponsors of the West Hollywood war, also stood on the finals.


  

World Cup

In the commercial war, Adidas, the champion, sold 520 thousand jerseys in China.


Recently, reporters in the new world, Oriental Plaza, new world and other shopping malls saw that when the world cup entered the 8 strong match, the jerseys were hard to get.

Adidas store sales staff said that Argentina, Germany and other teams have already sold out of the Jersey, and other countries have also seen tight supply of jerseys.


In the Nike store, 10 days before the finals, Holland's uniform was out of stock.


It's part of Beijing now.

Market

The discount season, but there is no discount for jerseys.

Even so, after entering the world cup sales season, reporters learned from Adidas stores that their turnover increased by nearly 4 per month.

A Nike store said its sales also increased by about 3.


Adidas, which sponsors 12 teams this year, has said that the sales of football products in the current fiscal year will be 15% higher than that in 2008, an increase of 25% over the 2006 World Cup annual sales.


In the first half of this year, the warm-up period of the world cup in South Africa is official.

Sponsor

Adidas's sales of soccer products increased by 26% in the first quarter, of which more than 6 million 500 thousand copies were sold.

Its sales of soccer products are expected to reach US $1 billion 900 million this year.


It is understood that the Chinese market accounts for 7% to 8% of Adidas's global market.

That is to say, Adidas has 520 thousand shirts sold in China.

It is expected that its soccer products will sell 152 million dollars in the domestic market, and has become a big winner in the world cup.


Compared with Adidas and Nike's finals, Puma seemed slightly sad.

The largest seed team of its sponsorship, Italy, failed to qualify.

With the tragedy, Italy's jerseys almost did not sell at the end of the group games.


However, his sponsorship of Garner and Uruguay performed valiant.

However, because the two teams are not popular at home, they do not boost sales.


Because of England's early exit, its sponsor UMBRO also failed to take this opportunity to open the market.

Reporters learned from the brand store that England's sales in the domestic market were not obvious except for the relatively good sales of the uniforms in England before the world cup.


List of sponsors


Adidas: South Africa, Mexico, France, Argentina, Nigeria, Greece, Germany, Denmark, Japan, Paraguay, Slovakia, Spain


Nike: Korea, USA, Slovenia, Australia, Serbia, Holland, New Zealand, Brazil, Portugal


Puma: Uruguay, Algeria, Garner, Cameroon, Italy, Cote d'Ivoire, Switzerland


UMBRO: England


Hummel: North Korea


Brooks: Chile


Joma: Honduras

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