Sports Brand Peak'S Same Store Sales Increased By 12.5% In The Second Quarter

PEAK Sports announced that, Peak By the end of June this year, the group's same store sales had increased by 12.5% year on year in the second quarter. During the period, the retail network expanded as planned. By the end of June, the number of retail outlets had increased to 6768, a net increase of 562 outlets compared with 6206 outlets by the end of December 2009.

In order to actively prepare for the women's basketball world championship in the Czech Republic from September 23 to October 3 this year, China and Australia were divided into the same group and warmed up through three hot matches. On the match site, in addition to the first-class facilities, warm and civilized Chinese fans, the Australian women's basketball team members' handsome PEAK uniforms also attracted attention, which made the audience feel more intimate and added a sense of national pride.

Unique vision comes from 21 years of persistence

It is understood that the first brand of Chinese basketball equipment, PEAK, joined hands with the world champion Australian women's basketball team in 2006. In September of the same year, the Australian women's basketball team in PEAK's uniform won the world championship. Similarly, the relationship between PEAK and the NBA has also been rumored in the industry. And the strategic cooperation with FIBA can be said that PEAK has "monopolized" the gold resources of high-end basketball events in the world.

　　 Sports Marketing PEAK, which needs to be discerning and grasp the international high-end competition resources NBA and FIBA, has been working hard in the basketball field for 21 years. When asked about the next signing player, PEAK CEO Xu Zhihua said, "We hope all NBA players will wear PEAK shoes, which is our hope.". In this season's NBA Finals, Artest, a member of "PEAKTEAM" who has made great contributions to the Lakers' defense of the championship, believes that he has captured the "hearts" of many Chinese fans and has once again achieved the wise move of PEAK on the road of internationalization by virtue of his accumulated superb skills.

"Earnestly calculate" event resources to expand marketing dimensions in multiple ways

The two world's top teams of the Chinese and Australian women's basketball teams contributed three wonderful matches to the Chinese fans, which helped promote the dialogue between the two teams behind the scenes. They also had a pleasant emotional communication with the fans through the presentation of the perfect skills of the players on both sides. Chinese brands go out without forgetting to "go back to China for development" and bring back a good opportunity for international basketball cultural exchange. This is not so much a "rumination" of "international strategy", but rather a "careful calculation" of event resources and a deep excavation of marketing models.

PEAK R&D competition for contracted stars Combat boots It is probably the most direct, efficient and impressive brand communication to show the product image to all NBA fans. In the "Peak NBA China Tour", the close contact between fans and NBA stars also narrowed the distance between brands and consumers. On the battlefield of the Asian Championships, when all national team members wore Peak LOGO towels to show the touch of Chinese red, the audience at the scene and in front of the TV set were familiar and cordial as old friends on the court.

Whether it is signing star players, basketball equipment or event sponsorship, PEAK is working hard to establish a multi-dimensional marketing model, relying on its own international resources, to expand the basketball vision for Chinese basketball fans, create a professional and fair basketball exchange platform, set off a basketball storm like cultural impact, and deliver love for life Love sports life philosophy. These efforts, like the silent spring rain of moistening things, permeate the hearts of consumers. The China Australia Women's Basketball Tournament may only be a small drop of water, but PEAK will cherish every opportunity of moistening.