"Kate Children'S Shoes Were Uncovered From Expo Marketing Fraud" &Nbsp; Taken Out Of Context.

Recently, a news entitled "Kate children's shoes being unveiled in World Expo marketing fraud" was released on major Internet media, which attracted the attention of the industry.

To this end, reporters specifically call Kate (Fujian) children's products Co., Ltd. responsible person to understand the situation.

The responsible person issued the Shanghai World Expo production authorization and related cooperative contracts to the media.

The reporter saw that the letter of attorney stated: Shanghai City animation publishing media Co., Ltd. (address: 7 floor, 1559 Chong Chong Road, Pudong New Area, Shanghai) is a licensed manufacturer of Shanghai World Expo. Shanghai City animation publishing and Media Co., Ltd. now entrusts Kate (Fujian) children's products Co., Ltd. (address: Kate Industrial Park, Jiangnan hi tech park, Fujian Quanzhou) to produce footwear licensed products approved by the expo office.

"In April this year, we also invited the relevant person in charge of Shanghai animation Media Co., Ltd. to come to attend the order meeting. For infringement, kadin will make a positive response in the near future."

Kad related responsible person said.

According to relevant information, Kate (Fujian) children's products Co., Ltd., which has been promoting the role of Haibao authorized by World Expo children's shoes, has called "one pair of kart shoes with expo logo" to the market, and has issued a large number of promotional materials for World Expo's franchise to retailers. It has recently been unveiled by Shanghai World Expo franchise office as a marketing fraud.

However, the reporter found that in World Expo, the reply letter of Kate's company said: "Kate (Fujian) children's Articles Co., Ltd. is the third party producer of Shanghai City animation Media Co., Ltd., Shanghai City animation Media Co., Ltd. is indeed China's Shanghai World Expo licensed commodity producer in 2010.

From the relevant authorized documents issued by Kate company, "the marketing fraud of Kate" is purely out of context. In fact, a replying letter from the world expo bureau is found in the website. It is easy to find that the reply letter shows that Kate is the producer of the third party.

There is no infringement of kart children's shoes. At present, World Expo related footwear products produced by Kate are commissioned by Shanghai City animation Media Co. Ltd., and Shanghai City publishing media Co., Ltd. is China's Shanghai World Expo licensed manufacturer in 2010.

For this "infringement incident", the industry believes that the so-called "infringement" behavior occurred mainly in the past two years. Most enterprises and brands adopted marketing techniques such as sports marketing, Star Marketing and so on, and there were many "edge ball" situations.

Of course, it will inevitably bring negative effects to some enterprises that are actually doing things, having formal and legal procedures.