Knowledge Of Exhibition

The selection of booth involves the location and size of the booth.

The selection of booths is usually based on the direction of the movement of people in the entire venue. The booth area is usually 9 square meters, which is called the standard booth.

The special exhibition booth, also known as the free exhibition area, refers to the booth with an area of more than 4 or more than 4 standard booths. As a special booth, the enterprise can only reserve the surface area. Other decoration can be decided by the enterprise independently according to the characteristics of the company's products, market positioning, and the activity arrangement during the exhibition.

This kind of booth can fully display the corporate culture and publicize the brand concept, which is very helpful for setting up the overall image of the enterprise.

Booth is a window for enterprises to display business practices and product characteristics. The booth layout with individuality and visual impact can make enterprises stand out from many exhibitors.

The basic task of exhibition design is to help enterprises achieve the purpose of exhibiting. The booth should be able to reflect the image of the enterprise and attract the attention of the audience.

In the selection of exhibits, it is necessary to choose exhibits that embody the advantages of their products. The quality of exhibits is the most important factor for exhibitors to impress the audience.

There are three principles for selecting exhibits, namely, pertinence, representativeness and uniqueness.

Pertinence means that exhibits should conform to the purpose, policy, nature and content of the exhibition; representativeness means that the exhibits should reflect the technological level, production capacity and industry characteristics of the enterprise; uniqueness means that the exhibits must have their own unique characteristics, and can be distinguished from other similar products.

In the way of display, exhibits in most cases can not explain the whole situation and display all the characteristics of an enterprise's products. Generally, they need to be illustrated, emphasized and rendered by means of decoration, cloth, lighting, audio-visual equipment and other real objects, such as diagrams, data, photographs, models, props, models or commentators.

In the staffing, the quality of the staffing determines the success or failure of the exhibitors in the exhibition. The ability and display of the staffing of the enterprises reflects the position of the enterprises in the industry.

In particular, the affinity of body language, dialogue and knowledge of service personnel is very important to the success of exhibition. Service personnel should communicate with the audience as much as possible to achieve the interactive effect when distributing information.

The staffing of the exhibition booth can be considered from the following aspects: first, the personnel of the relevant departments are selected according to the nature of the exhibition; second, the number of personnel is determined according to the size of the workload; third, pay attention to the basic qualities of personnel, such as appearance, voice, character, initiative and so on; fourth, strengthen on-site training, such as professional knowledge, product performance, presentation methods, etc.

Exhibitors can also carry out new product launches, distributors annual meetings, product demonstrations and other supporting activities during the exhibition. This is an effective way to develop new customers on the basis of stabilizing old customers. Besides, creating a relaxed and pleasant negotiation environment is also helpful to improve business success rate.