Discussion On The Real Name System Of Shoe Shop

　 In April 2nd, the State Administration for Industry and Commerce (DRC) drafted the Interim Measures for the management of online commodity trading and related services (Draft for Soliciting Comments), seeking public opinions from the public. The online shop of individuals mentioned in the opinion should register the real name and have the conditions to register for business registration.

This is the first time that two years ago when the Beijing Municipal Industrial and commercial bureau proposed to introduce the real name system of individual online shop, it was the first time to draft relevant regulations and documents in the name of the state. For a while, the real name system of online shops has attracted much attention and has become the focus of attention of netizens.

In Sina's "survey of public consultation on standardizing Internet transactions" by the SAIC, the number of Internet users supporting the real name system has accounted for more than 50%, and the endorsed vote is obviously higher than the vote.

Shoe store owners and online consumers are concerned about the imminent publication of the "measures". Some consumers think: "after supervision, many dishonest outlets can be released. For the online shoe store business, the whole environment is better, consumers are more confident in online shopping, and the environment of online shoe stores is better." "Real name system is good for screening out unqualified small online shoe stores and upgrading the credibility of regular online shoe stores." Tan Ru, a network shoe store owner in Hangzhou, told the author that the state should not only define the real name system of online sellers, but also buyers should authenticated by real names. This will greatly reduce the fraud of online store transactions on the Internet, and maintain a more secure interest for both buyers and sellers.

Some online shoe store owners also expressed concern about the "measures". "If the business license is to be processed, it may be like a physical store in the future, and it should also register tax and pay business tax. This will increase transaction costs. " "The main reason why consumers like online shopping is because they are cheap and fine. If online shoe stores are not cheap, who will shop online?" "It is a low threshold for Internet shoe shops, and it will be troublesome to collect any management fees and registration fees in the future."

And more consumers are worried about this, and the tax department has intervened. The small online shoe store that has no tax burden will face a vicious circle of "raise prices - no business - raise prices again - close the door".

Some netizens believe that when the real name system is launched, this is not the focus of attention. Online shops are different from traditional stores. They cannot copy traditional models to manage online stores. From the trend, the real name system of online shop is imperative.