The Olympic Marketing Of Small And Medium-Sized Enterprises Is More Like Olympic Promotion.

2008 Beijing Olympic Games, many people are still talking about the topic of Olympic marketing.

As a global sports event held in China for the first time, it has become a very rare marketing opportunity for Chinese enterprises.

Those sponsoring Olympic cooperative enterprises must also have their own strategic considerations and tactical arrangements.

Those non Olympic cooperative enterprises are also eager to take a share of the Olympic Games.

So many experts began to make plans for enterprises and tell enterprises how to integrate Olympic marketing into their own strategic system.

However, a fact that can not be ignored is that in China, many enterprises, especially small and medium-sized enterprises, lack strategic thinking in their usual marketing, let alone take an event marketing in a strategic perspective.

The Chinese have a strong learning ability and accept the western management concepts very quickly.

This directly causes many experts and enterprises to talk about strategy when they encounter marketing, and when they encounter advertisements, they will talk about brands.

This is a good phenomenon, which shows that our experts and enterprises have increased market awareness and professionalism.

For the 08 years' Olympic marketing, many experts are also advocating that enterprises must combine their marketing strategy, that is to say, we need to formulate a complete set of Olympic strategy.

This is not wrong, which is in line with management knowledge and marketing concept.

But when many knowledge and ideas are combined with reality, they do not seem to be less knowledge-based.

Because of the working relationship, I usually have more and more SMEs.

For these small and medium-sized businesses, strategies and brands are still vague concepts in their brains.

Although some of them have been doing the strategy, they are doing brand and doing well.

When I asked them, what is the Olympic marketing? - Global Brand Network - planning time.

Many of them say, "Olympic Games?

We have little to do with our products. We will not join in the fun. "

There are also some people who say, "well, we have considered that we should make use of this Olympic Games and engage in a number of meaningful activities to increase sales."

Is this marketing strategy?

Of course not!

But they did it right.

You let a company with an annual output value of only tens of millions, or even millions of enterprises, set up an Olympic marketing team specifically for the Olympic Games, and it is realistic to carry out strategic deployment.

If we can make full use of the Olympic Games to carry out a series of activities, increase sales of products, even if it is short-term, for some small and medium enterprises is a very good choice.

This is just a short-term sales promotion, rather than the so-called Olympic marketing strategy.

For small and medium-sized enterprises, promotion is promotion, and we can see benefits immediately.

Don't stare at the opinions of some big enterprises or experts. In the long run, we need to have a strategic vision.

Originally the survival space is small, the resources are also limited, today your strategy, tomorrow you may have to be invaded.

In fact, this is not contradictory with many people's suggestions.

When many people are planning for small and medium-sized enterprises, they often talk about how to hit the edge ball and how to make use of resources for Olympic marketing.

Just a lot of people, many enterprises have buckled this strategy under the hat of strategy, and have been trapped in the network of marketing system.

But in my view, those suggestions and practices are far from strategic and systematic.

It's a simple promotion.

As the saying goes, we should be honest when doing business.

Promotion of many enterprises is promotion. There is no need to shout out strategic slogans.

More creative, unique, effective sales promotion is also very good, which has improved sales and made profits.

With money, let's go step by step in strategy.

Never make a comfortable life when you haven't solved the problem of food and clothing.

Of course, that can be a goal, but not a method of operation.