The Price War Of Women'S Clothing Is Becoming More And More Serious, And The Design And Positioning Are Still Dragging Behind.

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< p > April 8th, domestic development has led to the rapid growth of the brand, especially the number of women's clothing brands has enjoyed a very high growth rate.

However, the women's clothing brand is relatively strong in the region. Compared with men's clothing brand, brand loyalty is relatively low in China.

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< p > beyond this, through research, it is generally found that < a href= "http://sjfzxm.com/news/index_s.asp" > women's wear > /a > industry now has five characteristics.

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< p > < strong > women's clothing area characteristics are obvious, the national brand is less than < /strong > < /p >.

< p > the brand of women's clothing has little influence on the scale and influence in the whole country.

After the development of these regional brands to a certain stage, they began to develop directly to the target cities.

Because of different regional and customs, southern women and Northern women have obvious differences in their dress habits and physique and temperament, and there are differences in the speed and degree of acceptance of international fashion. Chinese women's clothing still has obvious regional characteristics after years of development.

At present, the high-end women's clothing market in China is almost exclusively occupied by foreign brands.

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< p > < strong > the middle-aged and old women's wear brands show a "blind spot" < /strong > < /p >.

< p > domestic women's wear has developed for many years. There is an important phenomenon that is mainly centered around girls' efforts.

According to the China clothing magazine, the brand of women's clothing market share in the first ten years is mainly young women, whose color, style and size are not in line with middle-aged and old women.

The middle-aged and old women's clothing brand has become the "blind spot" of the development of the women's clothing industry.

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< p > < strong > design power is relatively weak. Brand positioning is blurred < /strong > < /p >.

< p > < a href= "http://sjfzxm.com/news/index_s.asp > > designer < /a > is the soul of women's clothing.

Women's clothing has the characteristics of novelty design, high timeliness, short cycle and fast change. This requires enterprises to have strong design power and ability to respond to the market.

Relying on the development route of copying and plagiarism, it is very difficult for domestic women's clothing to form their own brand style.

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< p > compared with the west, domestic women's clothing enterprises have less research on brand culture and brand strategy. They are more concerned about their brand's channel possession ability, whether they can enter which store, and whether they can recruit more franchisees.

Compared with the cultural accumulation of famous European brands, Chinese women's clothing brands differ greatly in designing forerunner, brand culture and fashion concept.

In fact, there are some Internet women's clothing brands doing pretty well at this point, but without exception, their own rich style of designers.

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< p > < strong > equipment process and related matching lag < /strong > < /p >

< p > "our design is nothing more than referring to some designs abroad, and these processes and technologies are all imitation of overseas experience."

Said a woman dress manufacturer.

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< p > this situation represents a large number of "a href=" http://sjfzxm.com/news/index_s.asp "clothing > /a" manufacturing enterprises in the whole country. The technology and equipment are relatively backward. The matching of accessories and accessories can not keep up with the development of garment industry, and the fabric that produces high-grade products depends on imports to a certain extent.

The quality of products between enterprises is uneven, and the quality of some enterprises is still unstable.

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< p > < strong > women wear "price war" is becoming more and more intense < /strong > < /p >

< p > because of the imitation of Chinese women's clothing, the form of sales has turned into a big price war and terminal promotion war.

According to the "2014-2018 years China Women's clothing industry market demand forecast and investment strategic planning analysis report" released by the foresight Industry Research Institute, it shows that: at present, women's clothing inventory is serious and turnover is slow; women's clothing enterprises carry out price war with each other, and consumption is less loyal to women's clothing brand and the market share is unstable.

If we want to break the situation, women's clothing enterprises need to pform quickly and find their own positioning.

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