Jiangcheng'S New Autumn Clothes Are The First To Appear On The Market And The Sales Of Autumn Clothes Are Awkward

Although Jiangcheng is still in the "summer mode" after the beginning of autumn, there is already an autumn scene in the shopping mall. The reporter visited recently clothing The market has found that many new autumn clothes have quickly entered the sales terminal, but it seems that consumers are still attached to the summer scenery and do not buy the autumn scenery in front of them.

Phenomenon: New autumn clothes Be the first to go on the market

Yesterday, the reporter went to five shopping malls in Jiangcheng to visit, and saw that the red promotional signs of "New Autumn Clothing" had been posted Women's wear Floor. This year's new autumn clothes are mainly long sleeved shirts, long sleeved dresses, windbreakers and small coats. Women's wear counters have become the world of windbreakers. According to the shopping guide, it is expected that the popularity of windbreaker will continue this year.

The reporter found that the price of new autumn clothes is still "expensive". At the counter of some mid-range women's wear brands, a cotton windbreaker is priced at 1999 yuan, and a long sleeved Modal T-shirt is priced at 680 yuan. For more high-end brands, the price of windbreaker and jacket even exceeds 3000 yuan. Although some new products have lowered their heads as soon as they came into the market, the discounted prices are still shocking.

It's still dog days now. Where have all summer clothes gone? The reporter saw that some shopping malls concentrated on "clearing summer clothes" in discount or special sales areas, while others sold summer clothes and autumn clothes of the same brand at the same counter.

Customer: It's inappropriate to sell autumn clothes in summer

"It feels like summer has just entered, but the shopping mall has started to hang autumn clothes, which makes people sad!" Yesterday, netizen "the pot cover is small and bald" tweeted.

On the Internet, many consumers have "micro protested" against the new autumn clothes on the market: in the temperature of 36 ℃, there will be autumn clothes on the counter! The air conditioner in the mall is so low, is it to promote autumn clothes?

Another consumer organized a big discussion on "whether Wuhan needs autumn clothes or not", and thousands of netizens participated in expressing their views. Many people say that in recent years, the climate in Wuhan has gradually become more obvious only in summer and winter, and autumn is just a temporary transition. The day of wearing autumn clothes is even less than a month, so there is no need to spend money to buy autumn clothes.

Merchants: embarrassing sales of seasonal and autumn clothes

"The fashion trend must be ahead of the season, no matter what the temperature is." A Hubei dealer of well-known Guangzhou women's wear said that it is the rule of the clothing industry to wear autumn clothes in August.

A shopping mall in Northwest Lake, Hankou, said that it was really embarrassing to sell autumn clothes in summer. In order to prolong the sales time, we had to start listing in August, but even in October, the sales have been tepid. Because many people are still buying summer clothes during this period, they will buy winter clothes when it is cold.

Industry insiders said that price has also become another constraint in autumn clothing sales. In recent years, the price of autumn clothing is getting higher and higher, which is close to the price of winter clothing. In addition to the temptation of fast fashion and low prices of online shopping, consumers are unwilling to pay more for autumn clothing.