Clothing Enterprises: Make Every Preparation For &Nbsp; Grasp The Exhibition Business Opportunities.

The clothing exhibition is a good opportunity for the clothing industry to gather together, concentrate on displaying the achievements of various enterprises, publicize the clothing brand and gather customers. There are many first time exhibitors in various fashion shows. enterprise 。 For the first time exhibitors, the following work is bound to be done.

First, choose the right ones. Fashion Show

If a garment company wants to participate in an exhibition, it will also contact the exhibitors and select the booths. Pick up the booth according to the booth drawings of the exhibition owner. Then fill in the application form for exhibitors' booth, fax or send it to the owner / contractor.

Two. Cost budget

Clothing exhibitors should make budget in advance. This budget is directed against the interior of garment enterprises. The cost of calculation can ensure the smooth progress of clothing exhibitors. The cost of exhibitors in clothing enterprises includes booth fee, booth decoration and decoration fee, exhibition goods transportation fee, air ticket, train long distance fare, city transportation fee, board and lodging fee, equipment leasing fee, advertising and publicity fee, data printing cost, and gift making cost. If the meeting is to be held at the exhibition site, the rental fee of the conference room will be calculated.

Three. Booth decoration

The booth is the battlefield, and the advantageous battlefield is suitable for combat. The layout of the booth is very particular. It's better not to spend more. The exhibition decoration does not require durability like public decoration and family decoration, nor does it take into account the quality problems caused by time and seasonal changes. The goal of exhibition is to highlight the effect under the premise of ensuring safety. In key locations, such as pedestrian passageway, human contact location and high rise booth, thickening materials should be reinforced to save money in minor parts. In addition, in order to meet the needs of reuse, environmental protection materials should be used to build the exhibition booth. Although the cost is relatively high, such materials can be reused, which not only saves the cost, but also purifies the air and enhances the publicity effect of the enterprise.

Four. Printing Exhibition data

Another important function of the fashion show is free distribution of exhibitors' information. Exhibition leaflets or brochures are the most basic tools for propagandist companies. Enterprises want to get good publicity results. Exhibition materials are very important. They can show the level and strength of an enterprise. For enterprises, a picture and text advertisement can be published in the exhibition catalogue or professional journal. Advertisements in local publications can include exhibitions and your company's Internet address, so that interested readers can visit them.

Five, select the participating products and check them.

If the clothing companies display their products at the exhibition, they need to advance the products to the exhibition site in advance. The choice of products depends on who the participants are. In addition, we should also consider what the purpose of this exhibition is. Choose your products according to these two aspects. Consignment of products also needs to be carried out ahead of schedule. The exhibition is usually started two days ago. Then the goods need to be checked ahead of time, and arrange for full-time staff to go to the exhibition while accepting and arranging products.

Six. Choose exhibitors.

The appropriate exhibitors can get better exhibition results and better sales performance. Exhibitors should have the following basic requirements: have a deep professional knowledge of the company's clothing, self-confidence and adaptability, extrovert and easy to communicate with people. It is important to form a special team to participate in the exhibition. The team can include: technical and business personnel are responsible for introducing the advantages of exhibiting products to the audience; one or more tour guides will ensure that the audience can establish dialogues with business people; a translation. Generally speaking, the size of a team of 3 to 5 people is the best, because it can ensure that there are always two people present on the booth.

After the exhibitors, the clothing companies also have the problem of withdrawal and the summary of the exhibition. It takes a month or so for garment companies to participate in each exhibition. After the exhibition, writing a summary is the beginning of preparation for the next exhibition. For example, what gains and shortcomings are there in this exhibition? All these summing up experiences are valuable experience for garment enterprises. The clothing companies that first participated in the clothing exhibition need more summarization, so that they can quickly learn how to use the exhibition to increase the influence of the enterprises.