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Strengthen The Fitting Room Service! Enhance Clothing Sales And Image!

2008/4/12 12:01:00 82

Strengthen The Fitting Room Service! Enhance Clothing Sales And Image! .

     服装店在各个城市的发展可谓欣欣向荣,

The famous brand stores, shopping malls, Direct stores, discount stores, etc., from the functional area to the decoration style, can be described as brilliant, which makes people enjoy the mood of petty bourgeois or high-end or Taobao in the clothing store. Most of our clothing store operators emphasize the store style and atmosphere in the planning and operation. It is undeniable that the atmosphere of the clothing business premises is almost impeccable. However, there is a small detail which seems to be not noticed by all the clothing stores.

The poor fitting room service!

 
      目前市面上有的服装店面装修非常豪华,甚至连休闲区、等待区都有规划,但是恰恰忽略了一个成交前最重要的环节!!对试衣间布局与服务的重视!!
 
       一般的小店直接就是扯一圈布围一个小区域,让顾客在里面试换,

Customers have a lot of room to turn around, but regular clothing stores have separate fitting rooms.

(

The space is small.

)

However, almost without exception, the service in the fitting room is rather low. Some of them are hung with a hook at the very top. The shoes that are temporarily replaced are not divided into models, or even a pair of deformed leather shoes or cloth trampled by countless people. Some of them also smell strong smell.

!

!

The floor in the fitting room is also dirty and messy, so that people dare not rest on their bare feet.

Customers who want to focus on health certainly do not want to wear shoes in the fitting room, but unfortunately, only such conditions can be accepted. Most customers can only choose to accept them. A good customer can only step on their shoes and change their shoes first, then replace them. Imagine how little the links will have on the customers' psychology.

Don't belittle this little change.

By business owners, how many customers may give up buying because of the emotional changes in the fitting?

 

Don't look down on the fitting room!

It can completely change the customer's psychological changes.

 

A customer's mouth doesn't mean he doesn't want to.

 

So, no doubt, the most important thing for a clothing store to do is to pay attention to the improvement and service of the fitting area.

 
    比如说,我们将试衣区加大,(不要担心挤占了展示区,顾客如果有好心情的话,所带来的销量是不可忽视的),设置专门的平台放衣处,让顾客将自身的衣服平整放理,设置坐位或置凳子在里面,在试衣间里按不同季节放上几双拖鞋(随时保持清洁),或者直接铺上一块区域的地毯方便顾客落脚,可以想像得到这样的服务顾客心情会有多惬意 (

Especially the male customers who buy pants.

!

This will enable customers to feel the ease of changing clothes directly, and not to cause dryness and fire to rise.

 

Secondly, if you can match the shoes according to the characteristics of the clothing store's clothing, it will be better. For example, if you wear casual clothes, put a couple of pairs of sneakers in the fitting area, and put some shoes or related shoes in the fitting shop (optional general numbers), so that the customers can appreciate the matching effect between the shoes and the shoes after the replacement. In this way, the customers will have obvious sense of sense to their clothes, so they will not imagine the effect of the replacement type shoes, because many customers, especially the female customers, are a lot of them because they can not imagine the effect of the shoes that match with the shoes and give up the purchase.

This may seem a little more complicated, but it can greatly facilitate customer turnover.

 

Don't worry that the improvement of the fitting area will affect the area of the exhibition area. This will definitely cause customers' strong satisfaction with the storefront. Rest assured that the image of our store service is directly proportional to the sales volume.

 
在这就简单的聊这个小话题,店铺经营有很多的文章可做,只是我们的经营者不曾想到而已.

一个店铺经营的核心命脉就是服务,服务不光是停留在口头,也不是停留在表象的,应该用心为向顾客提供优秀服务着想,一个小小的细节就能左右店面的直接销量!

/cn

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